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Related Resources: Compuextra
Other: Terranove
New trend and strategies of ecommerce
Ecommerce global surrounding turns rosy in 2004 and survey or research show
the steadily increasing online purchaser population and e-business turns
out a business with real profit.
Average spending per buyer is also rising and expected to keep this good
state in the near future.
Great innovations can help maintain the leading place of business in the
field.
1. Establish links with portal sites to let them refer and introduce
targeted visitors to your sites. See an illustrating example on the deal
between AOL and Software.net. Software agrees to give AOL $21 millions to
trade for frequently positioning on AOL site’s commerce and software area.
As the name shows, nowadays lots of surfers go to portals to find resources
such as service, product, news and information. Although medium and small
sized ecommerce site cannot pay that many bucks, the aggregation with
portals is causing more attention and rising of new sites that make
profit only by being portals and introducing referral is seen.
Effective methods of doing business online
According to an annual study of Internet trends by marketing research
firm Ipsos, almost two third of Internet users in the United States have
by now purchased a product or service online. That’s a dramatic increase
from only 36 percents of respondents in 2000. Studies show that more than
35.5 million U.S. Internet users made shopping trips to web shops during
the week ending November 3, 2002, which is roughly 14 million more than
almost the same time period in 2001.
While the hype over the new economy is maybe over, one thing is for sure
that Internet has revolutionized the way we do business and positioned
itself as one of the biggest and most unique sales channels. Many companies,
finally, started to realize that their very existence may get jeopardized
if they are slow in integrating Internet to their business model.
Hosting Options for an Ecommerce Web Site
Deciding how your ecommerce Web site will be hosted can be daunting.
There are several approaches available, each with different advantages
and disadvantages.
Online Storefront
If you have a small business, you may want to consider a storefront or an
online mall. For a fee, these services help you build and will host a
small Web site through which to sell your products or services. These
"site in a box" Web site services generally have options that include
everything you need to sell online.
Building an e-commerce website
E-commerce is about using internet technologies to buy and sell goods and services online.
British consumers now spend over £1 billion a month online
six per cent of all UK retail sales. And, last year, half of all UK
firms bought goods and services online, spending £23 billion in the process.
Obviously these figures don't tell the whole story.Some industries have
been quicker to adopt e-commerce than others
and some firms have benefited more than others. What is certain though is
that e-commerce represents a real opportunity for businesses to find new
markets and serve existing customers more efficiently.
Increase Sales with Price Negotiation
As you probably already know, on the Internet, eBay is king. Even if
you've never bought or sold anything on eBay by now, chances are you've
at least browsed the pages, and probably been amazed at some of the deals
people are getting. The truth is, a lot of these eBay sellers are making
very good money running auctions. Why? Because the people who bid on
their goods feel empowered--like they have some control over the price.
And that's good for business...any business.
Make Free Money With Google
Have you received your check from Google? If you own a business website
you should be receiving a check from Google. Why not accept a check every
month from Google by placing their ads on your site?
Google AdSense allows you to serve text-based Google AdWords on your web
site, (ads are relevant to your web site subject) and receive a share of
the pay-per-click payment. There are payouts of 50 cents or more per click
being achieved through AdSense. It is simple to join and it's free.
eCommerce, How much does it cost?
What is eCommerce (or selling via the Internet)? It is similar to selling
through a physical building's business storefront, with one big difference:
the costs for eCommerce are lower. The lower costs alone make it a lot more
affordable for someone to start up a business or expand their storefront business onto the Internet.
So, the cost to do online business depends on how much time and effort you
are able to put in and the eCommerce developer you choose to work with.
Generally, developers should try to enable their clients to be as independent
as possible in areas such as daily site updates, processing online orders,
customer feedback and low or no cost (except time) online marketing
A Decade of E-Commerce
According to research by VeriSign, e-commerce was born on August 11,
1994, when a CD by Sting was sold by NetMarket. To celebrate, the Internet
infrastructure and technology company hosted a panel discussion with Net
honchos to reminisce and, more important, to imagine the next 10 years
of shopping online.
What role does an ISP have in e-commerce business?
The ISP plays a pretty fundamental role in your online business
-- if they mess up, you don't have an online business! Some ISPs
offer e-commerce solutions as a standard package in their suite of
products, others partner with e-commerce experts (eg. IBM, Sun, etc)
to provide a comprehensive solution with the ISP providing the network
and the partner providing the online business expertise. Since all your
information will rest on your ISP, and every online business transaction
will go through your ISP, it is very important you find an ISP that you
can both trust and rely on.
eMarketplaces Fail to Support Buyers
There are reportedly close to 600 eMarketplaces right now, with every
conceivable niche having more than one player. According to AMR research,
this number will fall between 50-100 by the end of 2001. Why? Today, B2B
exchanges, or eMarketplaces are mostly hype. Many companies have raced
into the space without so much as fully functional software to support
the basic procurement process.
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